Store Listing Experiments
5 guides on store listing experiments for app store optimization, from the team behind AppRankr.
App Icon A/B Testing: What to Test and How to Read the Result
The icon is the one element shown before someone even reaches your listing. Here's how to design an icon test that isolates the variable and produces a readable answer.
Apple Product Page Optimization: What It Is and How to Use It
Apple's version of A/B testing your app's listing works differently from Google Play's, fewer testable elements, no text fields, and a separate feature entirely for audience targeting. Here's how it actually works.
How to Read Google Play Store Listing Experiment Results
What the numbers in a Play Console store listing experiment actually mean (conversion rate, lift, confidence) and how to avoid the most common misreadings.
How to Run Google Play Store Listing Experiments
A practical walkthrough of Play Console's Store Listing Experiments. What you can test, how to structure a test that actually tells you something, and how long to let it run.
What Is a Custom Store Listing on Google Play?
How Custom Store Listings work on Google Play, what you can and can't target with them, and when a custom listing actually earns you a better conversion rate.