Store Listing Experiments
11 guides on store listing experiments for app store optimization, from the team behind AppRankr.
How Long Should a Google Play Store Listing Experiment Run?
A positive result in week one feels like a reason to apply it right away. Here's why that's the exact moment most experiments get read wrong, and what to wait for instead.
Why Changing Your App Icon Can Tank Your Click-Through Rate
Industry reporting ties icon changes to real click-through dips, driven by lost recognition among people who already know your old icon. Here's why that happens, and the brand-name question.
Apple's Custom Product Pages Can Now Rank in App Store Search: Here's What Changed
Custom product pages used to be an ad-only tool. Apple's own docs now confirm they can appear directly in organic search results for keywords you assign. Here's what that actually means.
Custom Store Listings vs. Store Listing Experiments: When to Use Which
Google Play gives you two separate tools that sound similar and do different jobs. One targets who sees your listing. The other tests what converts best. Here's the real distinction.
Does Your App Store Screenshot Pass the 3-Second Test?
Apple's own guidance says your first screenshot is what shows up in search results. Here's what that actually means for how you order and design your screenshot set.
How to Structure an App Preview Video That Actually Converts
Apple's App Previews autoplay muted. Google Play videos have to live on YouTube. Here's what the actual technical specs require, and how to structure a video around both.
App Icon A/B Testing: What to Test and How to Read the Result
The icon is the one element shown before someone even reaches your listing. Here's how to design an icon test that isolates the variable and produces a readable answer.
Apple Product Page Optimization: What It Is and How to Use It
Apple's version of A/B testing your app's listing works differently from Google Play's, fewer testable elements, no text fields, and a separate feature entirely for audience targeting. Here's how it actually works.
How to Read Google Play Store Listing Experiment Results
What the numbers in a Play Console store listing experiment actually mean (conversion rate, lift, confidence) and how to avoid the most common misreadings.
How to Run Google Play Store Listing Experiments
A practical walkthrough of Play Console's Store Listing Experiments. What you can test, how to structure a test that actually tells you something, and how long to let it run.
What Is a Custom Store Listing on Google Play?
How Custom Store Listings work on Google Play, what you can and can't target with them, and when a custom listing actually earns you a better conversion rate.