Keywords
11 guides on keywords for app store optimization, from the team behind AppRankr.
Real Developers Report Apps Vanishing From App Store Search for Weeks
Multiple threads on Apple's own Developer Forums describe live, installable apps missing from search, even for their own exact name. Here's what's reported, and what Apple's own response says.
You Acquired an App. Changing Its Title Is the Riskiest Move You Can Make
Reporting says the app title is the single highest-weighted ranking signal on both app stores. Here's why a rebrand after acquisition needs a plan, not just a new name.
Finding Less Competitive Keywords in International App Store Markets
Most developers localize into English and stop. Here's what Apple and Google actually let you do with per-country storefronts, and why the competition outside the US and UK is often thinner.
Why Do ASO Tools Show Different Keyword Data? (And How to Pick One to Trust)
AppTweak says one thing. Sensor Tower says another. Appfigures disagrees with both. Here's the real reason ASO tools never match on keyword volume, and how to actually use the numbers anyway.
Why a Competitor Outranks You When Someone Searches Your Own App Name
Someone searches your app's exact name and a rival shows up above you. That's not a fluke — it's a competitor stuffing your brand name into their own metadata, and both platforms actually ban it.
Keyword Stuffing: Where the Line Is on Google Play and App Store
Repeating a keyword helps until it doesn't. Here's the actual difference between a well-optimized listing and one that reads as stuffed, on each store.
My Keyword Rank Fell But Downloads Didn't Change: What's Going On?
Rank and downloads are related, not identical. Here's why a keyword position can drop with no visible change to installs, and when that's actually fine.
How to Find and Use Seasonal Keywords for Your App
Search terms for the same app category swing hard by calendar date, tax-saving searches in February, gifting searches before a festival. Most keyword lists never account for it.
Tracking Your App's Keyword Universe Over Time
Individual keyword rank gets all the attention, but the size of your tracked keyword list over time is a ranking-health metric almost nobody actually watches.
Title, Subtitle, Description: What Actually Gets Indexed
A field-by-field breakdown of which parts of your app listing are searchable, how much each one is weighted, and the specific mistakes that waste the space.
Keyword Research for Apps: Volume vs. Difficulty
How to actually choose which keywords to chase, balancing how many people search a term against how realistic it is you'll ever rank for it.