Keywords
6 guides on keywords for app store optimization, from the team behind AppRankr.
Keyword Stuffing: Where the Line Is on Google Play and App Store
Repeating a keyword helps until it doesn't. Here's the actual difference between a well-optimized listing and one that reads as stuffed, on each store.
My Keyword Rank Fell But Downloads Didn't Change: What's Going On?
Rank and downloads are related, not identical. Here's why a keyword position can drop with no visible change to installs, and when that's actually fine.
How to Find and Use Seasonal Keywords for Your App
Search terms for the same app category swing hard by calendar date, tax-saving searches in February, gifting searches before a festival. Most keyword lists never account for it.
Tracking Your App's Keyword Universe Over Time
Individual keyword rank gets all the attention, but the size of your tracked keyword list over time is a ranking-health metric almost nobody actually watches.
Title, Subtitle, Description: What Actually Gets Indexed
A field-by-field breakdown of which parts of your app listing are searchable, how much each one is weighted, and the specific mistakes that waste the space.
Keyword Research for Apps: Volume vs. Difficulty
How to actually choose which keywords to chase, balancing how many people search a term against how realistic it is you'll ever rank for it.