Fundamentals
13 guides on fundamentals for app store optimization, from the team behind AppRankr.
My App Disappeared From Search — Delisted, or Just Not Ranking?
Real developer-community reports split into two very different problems: an app pulled from the store, and an app still live but invisible in search. Here's how to tell which one you have in under five minutes.
Sudden Drop in Play Store Visitors: Is It Your Rank, or Demand?
A visitor/impression cliff and a keyword-rank cliff look identical on a traffic dashboard but come from different causes. Here's the checklist real developers use to tell them apart.
Do Search Ads Affect Your App's Organic Ranking?
Running Apple Search Ads or Google Ads for App campaigns doesn't buy you organic rank, but the two aren't unrelated either. Here's what actually connects them.
New App Launch: How Rankings Actually Behave in the First Two Weeks
A new listing doesn't rank like an established one, and the volatility in the first two weeks isn't a sign anything's wrong. Here's what's actually happening and what to check instead of panicking.
Tracking App Rankings Across Countries: What Actually Changes Market to Market
A #4 in India and a #180 in the US can be the exact same keyword, same listing, same day. Here's what genuinely differs between markets, and what doesn't.
Setting Up Rank-Drop Alerts: How to Know the Moment It Happens
Finding out a keyword fell out of range during next week's manual check means it already cost you days of visibility. Here's how to set up alerts that catch it same-day instead.
The Questions Everyone Asks ChatGPT About App Rankings, Answered With Real Data
The app-ranking questions people now ask an AI assistant instead of a search engine, answered directly, with the actual mechanics behind each answer.
What Is a Visibility Score in ASO? How It's Calculated
One number meant to summarize where you stand across every keyword you're tracked on. Not any single keyword's rank. Here's what actually goes into it and why it's weighted the way it is.
Why Did My App's Ranking Drop? A Diagnosis Checklist
A sudden rank drop has a real cause, and it's almost always one of a short list. Here's the order to check them in, before you start guessing.
Do App Downloads Affect Your Store Search Ranking?
Total downloads and average star rating are the numbers everyone screenshots. Neither is what either store has confirmed actually moves search rank.
How Often Should You Check Your App Store Rankings?
Daily checks and full keyword-coverage checks answer different questions. Here's why you need both, on different clocks, and what changing either one too rarely actually costs you.
How to Track Competitor Apps the Right Way
The most common mistake in competitive ASO tracking isn't picking the wrong rivals. It's accidentally tracking your own sister apps as if they were competitors.
App Store Optimization 101: What Actually Moves Your Rank
A plain-language breakdown of what App Store Optimization really is, which levers you control, and which ones you don't, for anyone starting from zero.