Conversion & Growth
18 guides on conversion & growth for app store optimization, from the team behind AppRankr.
Discovery Campaigns: Apple Search Ads' Built-In Keyword-Finding Tool
Most Apple Search Ads accounts run exact-match campaigns and stop there. Discovery campaigns exist to find the keywords you don't know to bid on yet.
Negative Keywords in Apple Search Ads: The Setting Most Campaigns Skip
A Search Match campaign can spend real budget on searches that will never convert. Negative keywords are the one setting built to stop it, and most accounts barely touch it.
Why Your Search Ranking Drops After You Stop Paid App Ads
Paid ads push your search rank up while they run, then it slides back down once you stop. Here's why that happens, and what actually keeps some of the gain.
Apple Turned On Multiseat Subscriptions by Default. Here's What That Changes
Apple's own developer news confirms multiseat purchases are now on by default for App Store Connect subscriptions. Here's what shipped, and how to check your own setting.
Localized Screenshots: The ASO Lever Most Teams Localize Last
Industry reporting ties localized screenshot text to real conversion gains in non-English markets, often more than translating the description alone. Here's what's reported, and where to start.
Apple's 12-Month Commitment Subscriptions: A Real Retention Lever, Not Just a Price Trick
Apple's own developer news confirms monthly subscriptions with a 12-month commitment are live outside the US and Singapore. Here's what it actually does to cancellations, and what it doesn't.
Google Play's 60-Day Recovery Window: A Real Lever Against Subscription Churn
Google extended its default subscription payment recovery period from 30 to 60 days. Here's how grace period and account hold actually split that window, and why your own settings still matter.
App Store Connect's New Peer Benchmarks: Comparing Your Conversion to Similar Apps
Apple's biggest Analytics update yet adds peer-group benchmarks for download-to-paid conversion and proceeds per download. Here's exactly what Apple's own announcement confirms.
Do Apple Offer Codes Affect Your App Store Ranking, or Just Revenue?
Apple documents offer code rules and limits in real detail. It stays quiet on whether a redemption counts toward ranking. Here's the honest gap.
Does Getting Featured by Apple Actually Move Your Long-Term Ranking?
Sensor Tower data reported by TechCrunch shows a huge short-term download spike from Apple features. Whether that turns into a lasting rank lift is a separate, less certain question.
Does Your Privacy Nutrition Label Actually Affect App Store Conversion Rate?
Apple made privacy labels mandatory years ago. Academic research has since checked how well they hold up and how many apps even fill them in right. Here's the real data.
Does Your App's Download Size Actually Affect Conversion Rate?
Google published a real number on this back in 2017. Apple never has. Here's the actual data, how old it is, and why the same logic doesn't automatically carry over to iOS.
Should You Use Apple Search Ads to Kickstart Organic Growth?
A common pitch says paid installs jumpstart your organic ranking too. Here's what Apple and Google actually publish about paid installs, and what's really just industry theory.
Impressions Are Up, Downloads Aren't: Fixing a Stuck App Store Conversion Rate
Your listing is getting seen more than ever. Installs haven't moved. Here's what Apple and Google actually measure when they say conversion rate, and where a stuck listing usually breaks.
ASO for Subscription Apps: What Trial-to-Paid Signals Actually Do to Your Rank
Your trial-to-paid conversion rate is a business metric the store algorithm never sees directly. Here's what it sees instead, and why that gap changes how you should optimize.
How to Localize Your App Store Listing for India: Hindi, Hinglish, and Regional Keywords
India isn't one market. Localizing for it well means Hindi, Hinglish, and regional-language keywords together, not a straight English-to-Hindi translation.
ASO for Fintech Apps: Trust Signals Over Screenshots
A finance app's store listing has to clear a trust bar a game or utility app never faces. Here's why a regulatory badge often converts harder than a polished UI tour.
How to Measure Conversion Rate by Acquisition Channel
Why a single blended conversion rate hides more than it tells you, and how to break install conversion down by organic search, browse, paid, and referral traffic.